Instagram is used by 800 million people around the world for posting their favourite snaps of their latest adventures, occasions, food, pets and so on.
But can it be used effectively to give your recruitment game a big push?
In short, yes.
As the social media platform has continued to grow in popularity, businesses have started to utilise it and create business pages.
While it isn’t a method of selling a job opportunity to followers per say, it does present itself as a means of advertising the brand, which in turn, can get more passive candidates interested in perusing a career with your business.
Relationship building via Instagram
When you run an email campaign, it’s always important to offer value to a prospect first via an engaging piece of content or freebie before selling.
After all, you wouldn’t just go straight into a hard-sell, would you?
Recruiting via Instagram is very similar to this.
Warm up a potential candidate by creating engaging posts on Instagram first.
This way, you can build a strong following who will eventually live and breathe your brand.
Hiring an ambassador of your brand is a lot more effective than someone who is completely new to your ideology.
How to build a following on Instagram
To get the attention of passive talent, you should try to forget about sales-based posts and focus on the user experience.
Ask yourself; how can I provide value? What will candidates want to see from your industry?
If you simply advertise products and services, Instagram followers will grow tired of it and won’t see your page as helpful.
Top tips, question-style posts and facts can fast-track your company page to sweet success.
This will encourage more passive candidates to take an interest in what you do.
You should also try to create stories and posts giving people an insight into your company on a day-to-day basis.
Show them the cool benefits and perks of what it’s like behind the scenes.
Think of a celebrity – they generate masses of followers because they invite their audience into their realm.
While your business might not be as glamorous as Kim Kardashian’s wardrobe, it will portray a real-life image of who you are and how you treat your employees.
What else can I share?
Some other great things to post include:
- Sharing photos of your happy employees working
- Doing funny staff profiles in video format
- Showcasing fundraising events, celebrations and social occasions to demonstrate the fun side of your business
- Highlighting individual achievements like hitting monthly targets/going above and beyond
- Providing pictures of your staff benefits
And if that isn’t enough, keep your audience updated on office changes – however big or small.
This will demonstrate to followers that you’re forward-thinking and looking to make positive changes for the good of the company.
Inspirational posts are also very popular on Instagram these days, especially when you use the hashtag #MondayMotivation.
This will not only keep your brand firmly on passive candidates’ minds, but it will give them a real snapshot into your key philosophies as a company.
Otherwise known as the micro-storytelling approach, this idea of sharing inspirational quotes, profiling employees’ accomplishments and broadcasting inspirational stories have been found to have a positive impact on a company’s social media presence.
Hopefully, this ideology will also enable you to attract candidates with the same mindset when it comes to recruiting further down the line as well.
Furthermore, it’s worth noting that Instagram is the gateway into advertising your brand across various other social media channels like Twitter, Facebook and Tumblr.
In fact, according to Mashable, photos shared directly from Instagram to Twitter are 35% more likely to be retweeted than plain text tweets.
With this in mind, you can start to create a complete social media strategy which works in unison and drives your engaged Instagram followers to more well-known recruitment social avenues like Facebook and LinkedIn.
The main thing to remember with Instagram is to build a strong and devoted following.
You can achieve this easily by offering value and refraining from only posting about products and services aimed at customers.
If you show how fun your business is to work at, you’ll make the recruitment process simple via this social media platform when you need it most.
Find this article interesting?
Then you might like our previous blog: ‘How Big Brands Are Using Social Media In Their Recruitment Campaigns’.
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